How Can Cybersecurity Help Your Business Grow?
As cyberattacks increase every day, SMB owners need to understand the gaps in their business security and the resources available to help them prevent, identify, and respond to an attack. An organization falls victim to a ransomware attack every 14 seconds, and even one successful attack could force a business to a standstill for weeks, or to even close entirely.
If your organization views cybersecurity as just another IT expense for protecting against imminent external and internal cybersecurity threats – you ’re missing out.
The fact is investing in cybersecurity can play a critical role in driving business growth. Here are just three reasons that organizations with a robust cybersecurity strategy in place have a strong and competitive edge over those that don’t:
With cyberattacks and security breaches constantly in the news, consumers are increasingly wary of digital services and products, whether they are offered by a large enterprise or a small business. Indeed, one survey found that even back in 2014, 84% of customers would abandon a purchase if their data was going to be sent over an unsecure connection. In more recent research by Vodafone, 89% of executives said that improving their cybersecurity would enhance customer loyalty and trust.
Potential business partners and investors will also want to make sure you have proper security measures in place before they establish and expand their relationships with you. In addition to this, many risk-adverse organizations only want partner with companies that already have strong cybersecurity programs in place. Investing in a solid cybersecurity program can help expand your network of partners and advertising your security plan as part of your strategic assets to new partners and potential clients, will likely help you see a significant increase in growth opportunities.
3. Cybersecurity is essential for other initiatives.
A strong cybersecurity strategy provides the foundation required to seize new opportunities for your business. Ensuring that your business’s critical data is safe from cyberattack by investing in a strong cybersecurity plan creates confidence within your business and provides a launchpad for new ideas, products, and expanding services.
Here are some steps to success:
Call Elijah Data Security– By staying ahead of the pack and putting the best cybersecurity strategy in place, you’re telling your clients that you’re a smart, safe, and savvy partner, one who fully understands the importance of money, reputation, and time – for both your own company, as well as theirs. Give us a call, we’re here to protect your business so you can focus on growing it.